Learning about social media is more effective when you just dive right in. That is exactly what I did when creating a social media campaign. The idea was to create a Facebook advertisement, determine who the intended audience was, create a budget and run time for the advertisement, and then wait for the results.
My objective in running this ad was to promote awareness about a not-for-profit organization called Miracles in Progress. I wanted the ad to essentially lead people to the Miracles in Progress website so that people can become more aware of the organization and learn more information.
Below, you will find a short presentation about this campaign, the background, the budget, and the results. Enjoy!
Showing posts with label Social Media Marketing. Show all posts
Showing posts with label Social Media Marketing. Show all posts
Hootsuite
Being pretty social media savvy myself, I would say that I
have a pretty decent background in the field of social media. However, it wasn't until a few months ago that I found out about
Hootsuite.
For those of you who are unfamiliar with the Hootsuite, it is a free social media dashboard that allows users to manage and measure their social networks. It lets users manage multiple social networks, schedule tweets and messages, track brand mentions, analyze social media market, and more! What a perfect idea for keeping your social media organized and all in one place.
For those of you who are unfamiliar with the Hootsuite, it is a free social media dashboard that allows users to manage and measure their social networks. It lets users manage multiple social networks, schedule tweets and messages, track brand mentions, analyze social media market, and more! What a perfect idea for keeping your social media organized and all in one place.
Getting started with using Hootsuite may seem overwhelming
at first. If you don’t know where to
start, a recommendation is to start with Hootsuite University. When I first wanted to see what Hootsuite was about, I dove right in and went to www.hootsuite.com and got a feel for some of the things I could do in Hootsuite to see if it was something that interested me. Now, I have a Hootsuite certification! Who would have thought!
Facebook Ads
Facebook has been and continues to remain a huge and influential social media site, which was the first social network to surpass 1 billion registered accounts, according to statista.com. A very common way of advertising today is through Facebook. Facebook advertising, just like any type of advertising is important to use carefully and correctly. With that being said, there are several ways to advertise on Facebook. However, the most common type of ad that appears on the site is the type that you see on the right hand of your screen after logging in. Another type of ad can be seen on your news feed that reads, “Suggested Post."
One thing that a lot of people don’t know is that Facebook ads are not just limited to businesses to try to sell you their products. Anyone wanting to promote something, whether it is an organization trying to spread awareness, or an individual trying to promote his or her published works, Facebook ads are for everyone.
In fact, the graphic to the left is a screenshot of a Facebook ad I just created myself. The ad is promoting an organization called Miracles in Progress. The objective of this ad campaign is to get people to click on the website and spread awareness about the organization
You too can make an ad like I did! All you need is a Facebook account and an idea of what you will be advertising! You can access www.facebook.com/advertising. From there, you can click on "Create An Ad" to get your ad campaign started!
One thing that a lot of people don’t know is that Facebook ads are not just limited to businesses to try to sell you their products. Anyone wanting to promote something, whether it is an organization trying to spread awareness, or an individual trying to promote his or her published works, Facebook ads are for everyone.
You too can make an ad like I did! All you need is a Facebook account and an idea of what you will be advertising! You can access www.facebook.com/advertising. From there, you can click on "Create An Ad" to get your ad campaign started!
LinkedIn is a great source to use for both personal and professional experience. Through LinkedIn, you can: build your own network, find job postings and job opportunities, connect with current and former colleagues and students, showcase your experience and projects, and so much more.
In my case, I am fairly new to LinkedIn and use it to represent myself. If you are looking to create a LinkedIn profile for a company, you should have an official website and a company e-mail address. You may connect and link this profile to your personal, individual account.
A good LinkedIn individual profile should include the following: a summary reflecting yourself, work experience, volunteer experience, skills, endorsements, projects completed, and relevant coursework.
The truth of the matter is, people are always searching on LinkedIn for new opportunities and ways to connect with unique individuals like yourself. It is important to maintain your profile in order to maximize your opportunities.
Check out my LinkedIn! www.linkedin.com/rebeccajordanwatson
The Terrifying Search for Internship
Looking for a job but not sure where to start? Do you ever find yourself wanting to jump right into getting out into the professional world, but don't want to sign on with a company for a set amount of time just yet? Gaining and trying new experiences is extremely important when trying to figure out what it is exactly you want to do for the rest of your life...
That is where the internship comes in. Not only are internships something that companies look for when hiring a candidate to see whether or not that person has experience in their field, but they are and should be also essential to your search... your search in determining what you enjoy, and what you don't.
But of course internship searches are questionably just as intimidating as finding your first entry-level job. Chances are you are a college student wanting to gain valuable experience to your field. So where do you start? Where do you find these internships?
The search for my first internship was over nine months long. I searched for several months trying to get an idea of what companies want, the related requirements, etc. Time had passed and I would regularly check for new internships on different sites, applying to some, but not exactly being as proactive as I should have.
One day it clicked. I was only a couple of months away from entering my senior year of college. It was my time to get the experience I needed, and to find an internship where I would be taking all that I learned from my years of schooling and applying it in the real world.
Yes, finding an internship is intimidating. For the longest time I put it off. Here's the good news. You try it, you don't like it, you gained experience. Time to try something new. My suggestion is to jump right in, find an internship that appears to suit you, and apply. I would highly recommend Looksharp. It is a career site that it is easy, convenient and I suggest it to everyone. Good luck in your search, but remember, you're here for the experience!
What is a better way to get involved in social media than Twitter? If unfamiliar with twitter, the best way to understand this social media source is by getting directly involved by creating your own account.
Known for the infamous hashtag (#), Twitter allows users to search for or find a main keyword(s) that is relevant to a specific tweet. Another great tool twitter uses is the @ sign, allowing users to directly include a username in their tweets. Not only that, but Twitter posts are limited to 140 characters each, so the information is very brief and concise, getting to the point.
In regards to a company, Twitter is great in the sense of promoting a service or product because many people tweet about them, giving their opinions and recommendations. It is always a great idea for a company to be directly involved in social media, including Twitter. You can gain followers to keep current and potential customers in the loop. Another great way to use Twitter and social media in general is to see and monitor what is being said about your company.
So, if you don't already have an account, all you need to do is go to www.twitter.com and click "sign up". From there, you are asked for basic information. Then, you can create your own unique Twitter username and password. Once that is completed, you are ready to go and can start using Twitter. #ENJOY!
Social Media Marketing for Beginners: Working with Content
Curation/Creation/Collaboration
In terms of content, each of these areas have importance.
- Curation: When curating content, it is pretty much simply gathering and collecting information, or finding it, sharing, reviewing, and commenting. The main goal here is to create an awareness for what you are marketing (site, blog, etc. for the company or organization you're doing it for).
- Creation: This is about creating content to share on social media. Examples of this include: writing an article, making a video, creating blog posts, etc. You have the power to create whatever you want for whoever you want.
- Collaboration: Find someone you can work with, or collaborate with for experience. When working with someone else, you get the benefit of seeing things from another perspective. It is a great place to start or great for professional experience!
To make working with content more doable, here are some suggestions:
1. If you don't already have a Google account, get one! - Google has a lot of useful, free tools that make it easier working with content.
2. Start a blog. As you can see here, I am using blogger.com, which I find easiest to use! If you are the slight bit interested in social media marketing, blogging is an awesome way to start.
3. Create a free website. This website can be used for your own social media presence or it can be used for a specific professional project, campaign, etc.
4. Work on a video! Whether it is making a video from scratch, or simply editing a video, having a background in working with video media is extremely attractive to businesses. Showcasing this kind of skill via social media not only gives you experience, but makes you an attractive candidate for a position.
These are only a few of the many options one may get started with... While social media marketing can be intimidating, it is important to remember to start somewhere and work your way up. Now get out there and dive in!
Intro to Social Media Marketing & Importance of ROI
As most of us know, social media has become a way of the world. Social media marketing, on the other hand has also become a prominent tool for business people and corporations worldwide making it possible for them to brand themselves in a way that can make themselves marketable to potential customers, employers, etc.
Todd Kelsey, author of CASA Marketing: Intro to Social Media Marketing explains in his book that social media marketing has a ton of options, making it a bit overwhelming for people to approach at first. However, he explains it is very doable when leaving intimidation behind and taking incremental steps by trying things out to build confidence in the field.
ROI
Of course social media marketing is a great skill to have. However, it is essential to know how to apply this skill in ways more complex than just advertising via social media sites to promote a product or service. A key question in social media marketing is: what is the return on investment when an individual or organization spends money on social media marketing? However, regardless of how closely people are tracking the ROI on social media, it is clear that social media will be around for a long time...Essentially, social media marketing should be viewed and treated as any other skill and should contribute to a business or organization in a positive way.
Social Monitoring
Social Monitoring
What can one do to research this client? What company is this client representing? How is this person or company viewed by the public? There are a lot of questions that may come to mind when attempting to research a client. It is essential to gather information through research using various tools. Without a doubt, Google is the first thing that comes to my mind when needing to do a search on something or someone that I am not familiar with. However, when it comes to certain people, brands, products, companies, etc., it takes more than just a search through Google to get what information you are looking for.
Social media has clearly made a prominent impact on our world today and has become a leading source of the news and is the key source that allows access to the public's opinions on almost any topic or person of discussion. So in regards to researching the client who wishes "to know what the public thinks"... here are some of the things that I would do:
- Start by gaining background information through Google
- Definitely use www.socialmention.com - this site is life changing! Just by searching your topic of interest, you will instantly find out the search's strength, sentiment, passion, reach, in addition to: average seconds per mention, last mentioned, etc. It truly is a great way to get the information you are looking for quickly and effectively.
- Check Twitter by using the infamous hashtag (#) by putting the topic of search in front of it. (For example, when searching Barack Obama, I would personally type #obama into the twitter search bar to find what topics are trending about him and to see what the public is saying about him)
- Check other social media sites that use the hashtag (Facebook, Instagram, etc.) by searching the same way (#obama)
- Search blog sites! This is a way of finding a more detailed description of a person's view and opinions on the topic or person that you are searching.
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