Learning about social media is more effective when you just dive right in. That is exactly what I did when creating a social media campaign. The idea was to create a Facebook advertisement, determine who the intended audience was, create a budget and run time for the advertisement, and then wait for the results.
My objective in running this ad was to promote awareness about a not-for-profit organization called Miracles in Progress. I wanted the ad to essentially lead people to the Miracles in Progress website so that people can become more aware of the organization and learn more information.
Below, you will find a short presentation about this campaign, the background, the budget, and the results. Enjoy!
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