Analytics,
specifically web analytics is becoming more and more important, as it assists
in tracking return on investment, in addition to allowing online marketers
optimize their websites. Dr. Todd
Kelsey, author of CASA Marketing: Intro to Google Analytics, explains in his
book his experiences with learning about analytics and how learning it can have
a significant influence on your career.
Of course, analytics may come off as a bunch of numbers, but in the end,
it’s not about the numbers, rather it is about the people.
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