In chapter 3 of CASA Marketing: Intro to Google Analytics, readers
learn about getting traffic through Google Analytics. There are several ways to obtain traffic. Obtaining traffic can be achieved through the
use of social media and the use of Hootsuite.
Specifically with social media, you want to make posts that are
intriguing to the viewer. Additionally,
to get more views and attention from people, you have the option of promoting,
or paying for your posts to get more views.
For example, if you post on Facebook, you can promote your posts for a
certain cost per day. If you view the
table of contents on this blogger site, you can click on “Social Media
Marketing” and find a social media campaign that I created. (Or you can access it here: http://rebeccajwatson.blogspot.com/2015/12/social-media-campaign.html) It basically shows the results of promoting
an organization’s page and the analytics, or results of how successful it was.
Essentially, every time a person views your post or page, you will receive data
showing the results.
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