An example of the three-layer design of AdWords can be seen below. Imagine having your own electronics store. With that in mind, you would have one account consisting of the electronics store. However, imagine selling both speakers and televisions. Creating an ad for each individual product is much more ideal and relevant than combining the two in one ad. Luckily, AdWords makes it possible for you to advertise both products by creating two campaigns so that you can promote each product area. So first you have the electronics store as the account. Then it splits into two campaigns: speakers and television. Focusing on the speakers campaign, you may create different ad groups such as: wireless and classic. Same goes for TV, the ad groups may be "plasma", or "flat screen." Then, focusing on each ad group, you can then choose keywords that relate to the ad text. Once that is completed, the structure of your account should look similar to the example provided below!
Campaign & Ad Group Management: The Three-layer Design of Adwords
In order to effectively reach your targeted audience with your ads, it is first crucial to have an understanding of the organization of the campaign and how your ads are setup. AdWords has a three-layer design consisting of: the account (dealing with email address, password, and billing information), campaigns (determines where ads appear based on budget and settings), and the ad group (contains a set of similar ads and keywords that trigger ads to show). Why organize your ads into campaigns and ad groups? Well, we can already assume that when someone is searching for particular keywords, they expect the kinds of ads that matches the search to appear. And so, to show ads that are similar and relevant to these searches done by people we are trying to market to, we can bundle related ads together with related keywords into an ad group. More simply, all of your related ads will be able to be shown to customers searching for similar things. A collection of ad groups is called a campaign. Your campaign allows you to have complete control over your ad groups where you are able to have control of certain things, including how much you are willing to spend on clicks, where and how you want your ads to show (geographically), other settings that affect ad groups, etc.
An example of the three-layer design of AdWords can be seen below. Imagine having your own electronics store. With that in mind, you would have one account consisting of the electronics store. However, imagine selling both speakers and televisions. Creating an ad for each individual product is much more ideal and relevant than combining the two in one ad. Luckily, AdWords makes it possible for you to advertise both products by creating two campaigns so that you can promote each product area. So first you have the electronics store as the account. Then it splits into two campaigns: speakers and television. Focusing on the speakers campaign, you may create different ad groups such as: wireless and classic. Same goes for TV, the ad groups may be "plasma", or "flat screen." Then, focusing on each ad group, you can then choose keywords that relate to the ad text. Once that is completed, the structure of your account should look similar to the example provided below!
An example of the three-layer design of AdWords can be seen below. Imagine having your own electronics store. With that in mind, you would have one account consisting of the electronics store. However, imagine selling both speakers and televisions. Creating an ad for each individual product is much more ideal and relevant than combining the two in one ad. Luckily, AdWords makes it possible for you to advertise both products by creating two campaigns so that you can promote each product area. So first you have the electronics store as the account. Then it splits into two campaigns: speakers and television. Focusing on the speakers campaign, you may create different ad groups such as: wireless and classic. Same goes for TV, the ad groups may be "plasma", or "flat screen." Then, focusing on each ad group, you can then choose keywords that relate to the ad text. Once that is completed, the structure of your account should look similar to the example provided below!
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