Google Adwords: Account Management

Google AdWords: Settings & Account Management 

Google AdWords, (just like any other typical website that requires you to sign up) allows you to manage your account.  In terms of navigation, there are four main tabs and a gear menu.  The four main tabs consist of: home, campaigns, opportunities, and tools.  In the gear menu, you can find: billing, account settings, send feedback, and help. 

When wanting to change your account settings, you may do so in the "account settings" tab found within the gear menu.  Certain changes may be made, including the display language, number format, and time zone.  One thing that cannot be changed is currency, due to the fact that AdWords allows only one currency throughout the life of the account. With setting up currency and time zone, you will be asked to select an option for both when you set up your account.  Again, you can't change currency later on, so make sure to be careful when selecting an option.  Time zone may be changed only once in the settings.

In regards to changing your information, you are allowed to change your password and email address. However, keep in mind that when you change your password for your AdWords, that will also change your password and impact the way you sign into other Google products.  The same goes for changing your email address.  If you change it for AdWords, your Google account also changes.

Google AdWords also sends out notifications.  These notifications are generally to: alert you if there is a problem with campaign set up or with ad delivery (a red triangle will appear), to announce a new feature or update (a blue info icon will appear), or to suggest ways to improve your performance (a yellow light bulb will appear).  The more important notifications, like the ones dealing with problems with campaign set up and ad delivery will be shown in a red bar at the top of the account screen. Crucial information will be sent via email, however, if you wish to receive other notifications as well, you may do so in account settings under notification settings.

Overall, the way that Google AdWords works is pretty straightforward and simple to use.  The consistent and simple page layout allows for easy use for almost anyone looking to expand their business or organization through AdWords.