AdWords tools are useful in the sense that they can be used for various functions. AdWords tools consist of: account management tools, keyword tools, placement refinement tools, bid and budget management tools, ad creation tools and troubleshooting tools. The overall purpose of these AdWords tools is not for each and every individual to be of help, but that they are there and are found useful when they are needed to work well with your account. These tools are intended to make the job easier and to improve quality. Using the right AdWords tools is designed to save you time, and to potentially improve ROI.
Additionally, your AdWords account contains keyword tools, you may wish to consider adding negative keywords to your campaign. Negative keywords serve a few main purposes: they can help you reach the most interested customers, reduce your costs, and increase your ROI. Additionally, with negative keywords, you can show ads to people who are more likely to click them, prevent your ad from showing up to people who are searching for things that you don't actually offer, and reduce or maximize your money being spent.
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