Google
Analytics is a crucial aspect within both social media marketing and
digital/online marketing. In social
media marketing, it is key for marketers to understand how to measure and
optimize the performance of social media campaigns – simply put, social
analytics. Digital/online marketing also
has an importance for web analytics because it assists in monitoring how your
online marketing efforts are going. In
addition, web analytics helped Dr. Kelsey to understand how online marketing
and how reports fit into overall business intelligence, or ROI.
So, how does the performance of websites fit into a business? We can find out by learning on using a top tool, Google Analytics. Google Analytics is free and is a great place to start…
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