Intro to Social Media Marketing & Importance of ROI

As most of us know, social media has become a way of the world.  Social media marketing, on the other hand has also become a prominent tool for business people and corporations worldwide making it possible for them to brand themselves in a way that can make themselves marketable to potential customers, employers, etc.

Todd Kelsey, author of CASA Marketing: Intro to Social Media Marketing explains in his book that social media marketing has a ton of options, making it a bit overwhelming for people to approach at first.  However, he explains it is very doable when leaving intimidation behind and taking incremental steps by trying things out to build confidence in the field.  

ROI

Of course social media marketing is a great skill to have.  However, it is essential to know how to apply this skill in ways more complex than just advertising via social media sites to promote a product or service.  A key question in social media marketing is: what is the return on investment when an individual or organization spends money on social media marketing?  However, regardless of how closely people are tracking the ROI on social media, it is clear that social media will be around for a long time...Essentially, social media marketing should be viewed and treated as any other skill and should contribute to a business or organization in a positive way.