Measure Your Results with AdWords!

Wondering what AdWords does for your campaign?  With a campaign, you are able to measure ad performance.  You can analyze basic account, campaign, and ad group information using different data and reports available in AdWords.  With that, you are able to see the number of clicks or impressions that you are getting.  Going beyond that, there are more advanced reports that show you the impact that AdWords has on your business.

Measure your results!

• Customize your data: customize the data in your statistics table to see your performance.  While there are several ways to customize your data, segments is an important and useful thing to focus on.  Segments allow you to analyze and improve performance by allowing you to split your data into rows based on information that matters to you most.  There are multiple segments that you can use depending on what AdWords account you're viewing.
• Dimensions tab: use the dimensions tab to look at data across your entire account, individual campaign, or ad group.  Use the different dimensions to gain more insight on your performance to help you understand opportunities that may help you improve.  Three ways to use the dimensions tab filter your data include: time, geography, and landing page. 
• Search terms report: allows you to see the terms people were searching for when your ad was shown.  You can also performance metrics for those particular searches. Ways you can use your search terms data: new keywords, negative keywords, match types, and ad text.
• Top movers report: shows which campaigns have the biggest chances in clicks, costs, and conversions, in addition to potential causes for those changes. 
• Paid and organic report: In order to use this particular report, you need Webmaster Tools account for your website, and link that to your AdWords account.  The paid and organic report lets you see how often pages from your website are popping up in search results on Google, and what triggered those results to appear.  A few uses for the paid and organic report include: discovering additional keywords, optimizing your presence on high-value queries, and measuring changes holistically.   
• Auction insights: use to compare your performance with other advertisers who are participating in the same auctions that you are.  With this report, you are able to view how often your ad ranks higher in search results, in addition to how your total impressions compares with others. 

AdWords Tools & The Importance of Negative Keywords

AdWords tools are useful in the sense that they can be used for various functions.  AdWords tools consist of: account management tools, keyword tools, placement refinement tools, bid and budget management tools, ad creation tools and troubleshooting tools.  The overall purpose of these AdWords tools is not for each and every individual to be of help, but that they are there and are found useful when they are needed to work well with your account.  These tools are intended to make the job easier and to improve quality.  Using the right AdWords tools is designed to save you time, and to potentially improve ROI.

Additionally, your AdWords account contains keyword tools, you may wish to consider adding negative keywords to your campaign. Negative keywords serve a few main purposes: they can help you reach the most interested customers, reduce your costs, and increase your ROI.  Additionally, with negative keywords, you can show ads to people who are more likely to click them, prevent your ad from showing up to people who are searching for things that you don't actually offer, and reduce or maximize your money being spent.