Google Adwords: Account Management

Google AdWords: Settings & Account Management 

Google AdWords, (just like any other typical website that requires you to sign up) allows you to manage your account.  In terms of navigation, there are four main tabs and a gear menu.  The four main tabs consist of: home, campaigns, opportunities, and tools.  In the gear menu, you can find: billing, account settings, send feedback, and help. 

When wanting to change your account settings, you may do so in the "account settings" tab found within the gear menu.  Certain changes may be made, including the display language, number format, and time zone.  One thing that cannot be changed is currency, due to the fact that AdWords allows only one currency throughout the life of the account. With setting up currency and time zone, you will be asked to select an option for both when you set up your account.  Again, you can't change currency later on, so make sure to be careful when selecting an option.  Time zone may be changed only once in the settings.

In regards to changing your information, you are allowed to change your password and email address. However, keep in mind that when you change your password for your AdWords, that will also change your password and impact the way you sign into other Google products.  The same goes for changing your email address.  If you change it for AdWords, your Google account also changes.

Google AdWords also sends out notifications.  These notifications are generally to: alert you if there is a problem with campaign set up or with ad delivery (a red triangle will appear), to announce a new feature or update (a blue info icon will appear), or to suggest ways to improve your performance (a yellow light bulb will appear).  The more important notifications, like the ones dealing with problems with campaign set up and ad delivery will be shown in a red bar at the top of the account screen. Crucial information will be sent via email, however, if you wish to receive other notifications as well, you may do so in account settings under notification settings.

Overall, the way that Google AdWords works is pretty straightforward and simple to use.  The consistent and simple page layout allows for easy use for almost anyone looking to expand their business or organization through AdWords.

Intro to Adwords

Introduction to AdWords: Ad Quality and Relevance

Quality over quantity.  In relation to ad placements, this can sometimes be found to be true.  The quality to an individual ad, in addition to making that first impression of a possible customer is essential.  In regards to ad placement, there are key factors that control how these ads do in fact get placed.  Ad quality is determined by something called Quality Score, meaning how well it does with components such as expected clickthrough rate, ad relevance, and landing page experience.  With that being said, the quality of one's ad factors into the overall success of the ad. 

Of course, it should be common sense that if you are going to go through the trouble of posting ads for people to see, that the ads should be of good quality.  However, sometimes even if it's the best looking ad, that doesn't guarantee a high rate of clicks.  Here's why: Relevance.  As mentioned above, ad relevance is one of the components that contributes to ad quality.  You can have one of the best looking ads and pay a fair amount of money for that ad to appear, however, it means nothing if you don't have ad relevance.  Relevance makes it possible for matching keywords with relevant ads.  Making sure that you include the correct and relevant keywords is what plays a role in the overall quality that your ad will have, and overall, the success that the ad will have. 

Reflecting on this topic, quality and relevance are extremely important in the overall process of AdWords.  Going back to the idea "quality over quantity", it is important to remember that it isn't always about getting a high quality of clicks for your ad.  Sure, it would be ideal, however, if that quality and (more importantly,) if relevance isn't there, what's the point?  The goal should be to attract the consumer, not push them away with potential false advertising.